INBOUND & OUTBOUND MARKETING SOLUTIONS
Mariner Integrated Marketing — (MIM) is an all-inclusive approach to maximizing your company’s digital presence. With this suite of services, we focus on the essential pillars of being found online — Website, Ecommerce, Search, Social, Local, Review, Advertising and Email.
DESIGN, BUILD & HOST.
Your company’s website is the cornerstone to your online presence as it represents your business and brand. The Mariner web team will work closely with you to better understand your business, brand, and website objectives.
The Mariner Web Team now offers a complete web site solution, with the ability to combine your ecommerce website with your company information website. This add-on allows you to have one site structure and one hosting cost eliminating, the need for two websites and two hosting cost. This integrated website approach makes the marketing of your brand, products, and service seamless to your customers.
SEARCH ENGINE OPTIMIZATION – SEO
The Mariner SEO package begins with in-depth analysis and optimization of your company’s primary website. We focus on each page to make sure the titles, metadata, and written content are all consistent with the target keyword for SEO best practices. This is the key element in taking advantage of the proven benefits of ranking high in organic search results.
Are you “doing social media?” Or are you maximizing your social presence? Mariner will focus heavily on social content strategy, development of an editorial calendar, seasonal layout changes, and targeted social advertising campaigns. We also provide comprehensive social oversight and management.
Mariner offers a solution allowing you to manage the top recognized online local search directories from one dashboard. Today’s search engines will rank you higher when your Name, Address, Phone (NAP) are consistent in the top local search directories. This solution allows you to regularly publish and change critical search information regarding your business. No more logging into each and every local directory to update critical business information.
REVIEW & REPUTATION
The phrase “word of mouth” has never meant more than it does today, even in our highly connected digital world. Your online reputation can make or break your success in the digital marketplace. Based on Google’s search statistics, 87% of consumers today decide whether or not to visit a business based on their online reviews.
Organic search ranking is boosted when combined with various forms of online advertising. Aside from boosting organic ranking, these digital ad platforms also allow us to place your brand in front of highly qualified and specifically targeted consumers with ease. This capability provides a much greater return than a similarly budgeted traditional advertising campaign.
Mariner offers email design/build services and email marketing campaign services to assist in maximizing the use of the NCR Customer Connect Email Solution, which is available as an add-on extension integrated with your CounterPoint system. It allows you to further enhance your customer email marketing and customer micro marketing.